网页设计指导：网站设计的主要方面

The internet is huge. Google alone list over 3 billion pages, looking at one each second of the day would take you over 99 years to view them all!

　　互联网是广阔无边的。光是Google就单独列出了30亿张页面。如果你一秒钟看一张，那么需要花上99年才能把他们都看完！

　　Many people can do website design, but how many can actually design a website. The design element is so important and so often overlooked.

　　从事网页设计的人很多，但是谁到底真正清楚网页设计的真谛呢？设计元素是如此的重要，却又如此容易被人们忽视。

　　If you intend to send out brochures to your customers, or to potential customers, and the brochure was of poor quality what type of image will this reflect on your business? A poor website will do exactly the same.

　　如果你想你的客户或潜在客户发送小型宣传册，然而宣传册的纸张和图片质量非常差，那么你的客户会怎样看待你呢？相信一定是大失所望。同样的，如果网站设计的不好，也会导致这种据面的发生。

　　When designing a website one of the most important task to remember is colour co-ordination. Ideally you should strive for a maximum of three main colours, with variations and tints of these. By using more you run the risk of non-matching colours and ultimately less easy on the eye for visitors.

　　当你设计网页时，请记住最重要的一点：颜色的运用和相互的调和。从较为理想的角度考虑，你最多不应该使用超过3种颜色，并且颜色的变化形式最好也要少一点；如果你使用了过多不协调的颜色，那么对于访问者的眼睛来说无疑是一种巨大的损害。

　　Next comes navigation. Colour co-ordination and navigation are the top main priorities. If your site isn't easy to navigate, people will not stay around to delve deeper. Once you site is designed ask some friends or family to test it out. The easier your website is to navigate, the longer people will stay.

　　下一个重点是“导航系统”。色彩搭配和导航是最优先要考虑的。如果你的站点导航系统做得并不方便，访问者并不会深层次的浏览你的网页。最好是当你设计完网页时，让你的亲朋好友帮你挑挑毛病，指出一点意见。网站的导航系统越清晰，人们停留的时间就会越长。

　　Accessibility is a key issue that has been highlighted recently with a AUD$20,000 fine imposed on an Australian website for not ensuring people with disabilities and sight impairments could use the website. These rulings are few and far between (for now) but to help always use ALT tags on images (helping to describe your image), plus use text based links where possible. For further information you can check out http://www.w3.org

　　“可访问性”这个议题越来越受到人们的关注。最近，由于一家澳大利亚网站设计出的网页不能确保残疾人或视力低下人是否能够很好的阅读，因此被处以20000美元的罚款。这些规定或许相对较少，但是在图像的链接上加上一个“ALT”标签（帮助描述图像的特征），这是应该做到的。设计师应该尽可能的在可以加上“ALT”标签的地方都加上。如果你想了解更多的信息，你可以访问：http://www.w3.org。

　　You have your site ready, it's full of content, great design and ready to hit the super highway - now how will people find you. This is where SEO comes in to play (Search Engine Optimisation). Optimising your site for the main search engines can help bring free targeted traffic to your website. The main and basic rules of SEO are:

　　现在，你应该已经做好设计网站的准备了，所有的内容、设计思路、并且已经上架了——那么接下来会面临一个问题，你该怎样让人们找到你的网站。这就引出了一个新的话题：SEO（Search Engine Optimisation：搜索引擎优化）。如果你能够优化网站从而使搜索引擎能够搜录你的网站，那么这会为你带来很多免费的通向你网站的宣传链路。SEO最主要和最基本的原理如下：

　　1. A good Title tag, e.g for C2 Web Design being a website design company based in Essex, UK and covering Colchester our Title tag is 'Website Design Essex | Website Design Colchester'. Using your main keywords for your title tag can instantly bring good results.

　　标题清晰。举个例子来说，“C2 Web Design”它是一家位于英国Essex的网站设计公司，它的业务覆盖了Colchester，所以它的标题就是“Website Design Essex | Website Design Colchester”。在标题上写上能够突出主旨的关键字可以为你带来很多好处。

　　2. Make sure your keywords appear within your website. The % of times it appears has started to have less an impact, but the general rule is your keywords should make up around 5% of your copy - or ideally once every one to two paragraphs.

　　确保你的关键字指出现在你的网站上。关键字在每张页面上出现的几率越大越好，尽量不要出现%，那表明出现的次数太少了。大致上的规则就是：关键字在你所有页面复本中出现的几率应至少大于5%——最理想状态是：每一篇到两篇文章中就能出现一次关键字。

　　3. Request Linkbacks. Make requests for other sites to link to you from the day you website is activated. Search Engines, particuarly Google, base a large porpotion of their listings based on the number of websites linking to you - plus their popularity and themed relationship to the content of your site.